New Delhi. Domestic smartphone brand, Micromax is making some aggressive moves in the Indian market. Last week, the company has announced a 4G VoLTE feature phone in partnership with BSNL and now the company has announced Micromax Bharat 2 Ultra smartphone in partnership with Vodafone.
Right after Bharti Airtel launching the Karbonn A40 Indian smartphone in collaboration with Karbonn, Vodafone and Idea Cellular were rumoured to launch affordable 4G smartphones in the country and here is the first outcome of the partnership. So the Micromax and Vodafone joined hands and launched Micromax Bharat 2 Ultra smartphone at an effective price of Rs. 999.
As per the company’s offer, one will have to buy the smartphone at Rs 2899 and will have to recharge their new or existing Vodafone numbers with a minimum denomination of Rs 150 every month for three years.
The buyer will get a cashback of Rs 900 at the end of 18 months and a cash back or Rs 1000 after the next 18 months in Vodafone M-Pesa wallet, thereby making the effective price of the handset Rs 999.
“This partnership with Vodafone will bring in the next phase of smartphone adoption by helping consumers to upgrade from feature phones to smartphones,” said Rahul Sharma, co-founder of Micromax.
“We want to give superior device experience in an affordable way and the Bharat range is a testimony of the same, having already sold more than two million handsets,” he added.
The specifications of the Micromax Bharat 2 Ultra smartphone, it has a 4 inch WVGA display and is powered by the Spreadtrum SC9832 which is a quad-core processor with all the cores clocked at 1.3GHz. The chipset is mated to 512MB of RAM and 4GB of internal storage.
The Micromax Bharat 2 Ultra has a 2MP rear camera and a 0.3MP front-facing camera. This device still runs on Android 6.0 Marshmallow OS out of the box and is back up by a 1300mAh battery.
The official sale of the Bharat 2 Ultra smartphone will commence in the first week of November at stores and Vodafone stores.